Overview

Make your customer data work for you.

Smart Profiler solves some of the biggest challenges of global marketers

34%

Insufficient data quality

For over a third of global marketers, insufficient data quality is the most challenging obstacle to marketing automation success.

Increased lead generation

Almost half of them see increasing lead generation as one of their most important marketing automation objectives.

42%

Marketing solutions bring promise to drive growth, increase lead conversion and enable better targeting.

Smart Profiler is fulfilling this promise “real-time” – it brings addressable leads to be immediately converted.

 

Fill-in the gaps

Resolve inconsistent data.
Check and verify suspicious data.

Improve data quality

Fill-in missing data.
Update data.

Enrich the profiles

Add personal attributes.
Add marketing indicators.

Benefits

Keep your customers happy

  • Address their individual needs and motives
  • Help them with decision journey
  • Personalize your messages with relevant data
  • Offer each customer exactly what he or she needs

Generate new leads

  • Capture their contacts smarter than ever
  • Keep in touch with them
  • Know them better every time
  • Get back with offer they can’t resist


Smart Profiler helps you turn your contacts into addressable leads and your leads into valuable customers.

Retail

Retail chains as well as single-store owners can benefit from customer profiling to offer customers personalized daily promotions as well as loyalty building

Telco

Telco providers can benefit from customer profiling to predict and prevent churn, increase share of household and spread their market by introducing new business models.

Finance

In Finance sector, customer profiling is crucial for tracking and influencing customer “migration” intentions, motives and reasons as well as for testing new products, bundles, cobranding and partner offers.

E-commerce

Customer profiling is a perfect match with web analytics to improve customer experience and optimize conversions. It completes the data on visitor behaviour and conversion process with soft information that cannot be captured by tracking and observing.

Tourism and hospitality

Knowing each single guest and his preferences as he would be the only one … becomes a reality by building customer profiles. It is where building loyalty comes into action to increase customer retention, frequency and recommendation.

Media & digital content

Constant business model innovation is a reality for every digital publisher. Whether it is b2b or b2c customer profiling helps you to focus on the right business model, upsell your business and choose the right partners.

Process

Smart Profiler captures the right information at the right time and place while minimizing customer disruption.

Points of contact (multichannel)
Predefined indicators and rules
BeforeContacts
SMART PROFILER
AfterSmart profiles

Workflow through collaboration

 

Pricing

OPTION SMALL MEDIUM LARGE
INDICATORS
INDICATORS

5

INDICATORS

10

INDICATORS

20

CHANNELS
CHANNELS

2, online only

CHANNELS

5

CHANNELS

more than 5

Customer IDs
IDs

Up to 5.000

IDs

Up to 50.000

IDs

More than 50.000

PER MONTH
PER MONTH

up to € 1.000

PER MONTH

up to € 1.500

PER MONTH

up to € 2.500

SETUP FEE
SETUP FEE

up to € 600

SETUP FEE

up to € 1.600-2.600

SETUP FEE

up to € 2.600-6.000

Included services

Definition of goals, quick wins and KPI‘s.
Setup of attributes and indicators.
Legal disclaimer preparation and consultation.
Integration of Smart Profiler on your selected points of contact.
Integration with web services for any app.
Direct e-mailing copy texts (welcome mail, invitation, follow-up).
Online dashboard overview of the profiling progress.
Completed, cleaned and consistent database of customer profiles with your unique ID to be integrated and used further on.
Quartal analytical report on progress of your database.
Workshop „How to optimize the usage of CRM“.